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Sr. Director, Market Research - Healthcare
CoverMyMeds
Sales & Business Development
Columbus, OH, USA
USD 156,800-261,300 / year
Posted on May 16, 2025
McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.
The state of healthcare is complex, but our shared purpose isn’t: CoverMyMeds is dedicated to helping patients get the medicine they need to live healthier lives.
We are seeking a dynamic and highly motivated Senior Director of Market Research to join our team. This role reports to the VP, Head of Marketing and will be part of the Marketing Leadership team.
As leader of Market Research for CoverMyMeds, you will own the function and are accountable for driving measurable business value. We are looking for an expert-level researcher with robust and practical experience building Healthcare B2B research & insight capabilities, developing operating models, and leading both directly & indirectly. This hands-on role will establish new data-driven methodologies, frameworks, measures, and routines to drive value; including technology and AI enabled capabilities. This function is highly visible and requires collaboration across executive and senior leader teams.
The CoverMyMeds marketing organization has a primary role of Commercial Marketing. We are rooted in McKesson’s values, have a caring and fun culture, and work as one-team in an integrated operating model. You should be wired to be inclusive, creative, Customer-First, and results-driven. The winning candidate will be energetic, forward-thinking, and creative with experience and enthusiasm working in white space. They will demonstrate a track record of driving results from insights, outstanding collaboration and stakeholder management, and excellence in both strategic and execution-based work.
Drive Results across market intelligence, research services, and CX measures
- Lead and scale market research initiatives that accelerate our understanding of key market dynamics and support strategic business decisions.
- Deliver compelling, data-driven insights that inform strategic choices.
- Establish and drive research to support long term product roadmaps.
- Inspire actionable outcomes through communication, education, and advocacy of research.
- Develop a comprehensive roadmap for market research capabilities, integrating both in-house and external partner resources effectively.
- Spearhead the integration of cutting-edge technology and AI in market research to enhance data accuracy and predictive capabilities.
- Establish a robust "CX Ecosystem" that captures, analyzes, and disseminates competitive, market, and customer insights across the organization.
Establish Effective Operations
- Cultivate strong cross-functional relationships and establish collaborative operating models with Marketing, UI/UX Research, Product, Commercial Sales, Corporate Strategy, Operations, Legal and Compliance, and Finance teams.
- Develop and implement standardized processes that translate insights into strategic actions.
- Create and maintain an efficient infrastructure to manage the research pipeline, including processes for research briefs, prioritization, and reporting.
- Oversee the management of the research budget, technology stack, and agency partnerships, ensuring alignment with business objectives.
Be a leader on the best Marketing Leadership Team at McKesson
- Play an influential role in the Marketing Leadership Team to advance departmental objectives and drive excellence.
- Set and communicate clear, aligned goals to enhance team performance and foster engagement.
- Strengthen partnerships within CoverMyMeds and across McKesson to leverage synergies and drive collaborative success.
- Develop and execute talent development plans, boost employee engagement, and nurture a positive team culture.
- Foster team expertise through cross-training initiatives and promote organizational communication and performance.
Education/Training
- Bachelor’s degree in research, marketing, or business
- Advanced certifications in Research are highly desirable
Minimum Requirements
- 8+ years of experience in people and budget management.
- 13+ years in market or customer research, with a proven track record in both qualitative and quantitative methodologies.
- Demonstrated success in leading complex research initiatives within large organizations.
- Experience in developing and optimizing research operating models.
- Extensive experience in Healthcare, B2B, Life Sciences, or Biopharma sectors.
- Expertise in a wide array of research methodologies, including needs assessment, customer experience metrics, brand perception analysis, customer segmentation, and journey mapping.
Critical and preferred skills
- Strong track record of testing and implementing innovative research methodologies.
- Proven experience in establishing and scaling research functions.
- Proficiency in leveraging AI for advanced research capabilities.
- Experience researching Health Systems, Providers, specialty or emerging therapeutic areas, Payers, Pharmacies, Biopharma and Pharmaceutical, and Patients.
- Solid experience in healthcare technology and its implications on market research.
- Competency in navigating and thriving in a matrixed organizational environment.
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.
Our Base Pay Range for this position
$156,800 - $261,300McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.
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