Position Summary
The Area Sales Manager (ASM) is an Exempt/Full-Time position responsible for supporting and/or taking a lead role in various sales activities to win new business. The ASM will engage with potential customers and leads to bring them through the sales pipeline. In addition, the ASM is key to supporting the launch of new accounts and to a lesser extent, support existing customers working to meet sales objectives. This role may also support various business development activities consistent with the early stage of the company’s product portfolio. The ASM will work with the Director of Capital Sales and other managers as requested for various sales initiatives, including but not limited to providing information to support the sales process, attending meetings, supporting conferences, in-servicing, and procedure attendance. It is anticipated that the responsibilities of this role, including increasing sales targets, will evolve as Centerline continues to expand its product offering through its new product development efforts.
Responsibilities/Duties
● Supports all aspects of sales process, including quoting, value analysis committee work, answering
questions from current and future customers and lead follow-up.
● Establishes and maintains strong professional relationships with current customers.
● Maintains up-to-date training and certifications, as well as quality records for training and product
documentation, as required.
● Works in a team environment, build strong team relationships, and openly share and listen to best
practices to drive sales.
● Collaborate, as needed with Centerline’s Clinical Account Managers (CAMs) to support current customer
success and product utilization.
● Mentors and shares best practices with CAMs.
● Analyzes financial data to better understand the state of the business and achieve sales and revenue goals.
● Participates in national and regional healthcare conventions and exhibits as needed to promote, grow, and
develop new and existing relationships.
● Participates in internal sales, strategy and product development meetings.
● Periodically observes cases at existing customer accounts.
● Effectively communicates product information to customers in a convincing manner that will result in
increased sales and/or revenue.
● Travels extensively to visit customers face to face in the assigned territory.
● Additional duties as assigned.
Minimum Qualifications, Education, and Experience Required
Education and Experience
● Bachelor’s Degree in marketing, business, communications, or another related field
● 4+ years of experience in Capital Medical Equipment (preferred) and/or Medical Device sales and sales
territory management.
Abilities
● Proven ability to grow revenues in their portfolio
● Comfortable learning and discussing medical and clinical issues
● Ability to present and demonstrate medical equipment and devices
● Strong communication skills, both written and verbal
● Excellent negotiation and decision-making abilities
● Ability to travel in the assigned territory up to 80% of the time and outside of assigned territory as
requested for conference support, to attend internal and external meetings, and other initiatives that arise
requiring such travel.
● Competency using CMS (such as Salesforce).